e-Business Strategies are Changing the Marketplace

11th Dec 2000
This paper considers the impact of the Internet on the global marketplace. It discusses the use of the Internet to gather customer data - a usage which a recent study of nearly 200 companies worldwide predicts will surge 430 percent by 2002. It proceeds to describe the effect of the Internet on business-to-business relationships and the dramatic growth of e-commerce. The paper also stresses the importance of enhancing traditional channels, and concludes by discussing customer-driven insight and the need to embed a commitment to this within an organization.

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