Effectively Using Cross-Selling and Up-Selling to Increase Revenue AND Customer Service

In association with
27th Mar 2006

While cross-selling and up-selling have grown in popularity with businesses, many efforts fail to meet projections. Many factors contribute to a successful cross-selling/up-selling campaign; the most critical – and the one presenting the greatest challenge for companies – is the skill set of the customer service representatives.

By Entelechy, Inc. www.unlockit.com

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