Join customer service leader Martin Hill-Wilson on 25th January 2018 for an exclusive breakfast briefing, as he shares his expectations for self-service in the coming year.
Martin will be accompanied by Missguided’s head of customer service, Scott Barker who will discuss his experience introducing a chatbot onto the fashion retailer’s website.
In 2017, of the 60% of consumers who opted for self-service options for a support query with a brand, only 20% succeeded in resolving their issue, whilst 80% subsequently contacted a call centre.
What can we do to rectify this common outcome? What are the roles of artificial intelligence, chatbots and machine learning in making self-service more efficient and effective?
During the session, we’ll focus on:
- Which brands successfully enhanced their self-service process in 2017 through chatbot deployment.
- What key aspects are required to ensure your self-service strategy delivers success in 2018.
- The use cases you should resist first time around.
- How your organisation can deliver genuine and rapid ROI from your self-service strategy.
All this and breakfast is on us.
The briefing will be held on 25th January 2018 in a prestigious London venue.
Places are limited. Register your interest now to avoid disappointment.