Customers are just as skilled at the campaign game and want you to interact with them on their terms.
In the Power of Customer Context whitepaper, Forrester Research, Inc. explores key strategies you can start implementing today to create new customer connections.
- Why campaigns alone won’t cut it anymore and how to shift gears
- Why your customer’s context and their interaction with your brand is what really matters
- How to create a contextual marketing engine that promotes an ongoing, insight-driven interaction cycle