Research indicates that fewer than 15% of companies have a data management strategy completely deployed, while 60% of Big Data projects this year will fail to go beyond piloting and experimentation and will be abandoned. Using data effectively in your business may be more complicated than some make it sound.
It's time to demystify data-driven marketing!
With that in mind this report takes a look under the hood to understand how data-driven marketing can help you:
- Define the right goals and performance indicators.
- Make better business decisions faster.
- Deliver personalised and compelling experiences.
- Spend budget more profitably.
- Enhance employee efficiency.