Multichannel contact centers allow customers to contact organisations on their own terms and enable the delivery of a personalised, integrated and consistent customer experience to ultimately improve marketing campaigns and drive sales.
Read this paper from industry thought leaders Frost and Sullivan to learn more about:
- The changing nature of the customer experience
- The need for and benefits of a multichannel contact center
- Highlight the key drivers and challenges companies must consider as they embark on this approach
- What to look for in a vendor partner
- Best practices for success