Frost & Sullivan: Multichannel - The next battleground for mid-size businesses
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Multichannel contact centers allow customers to contact organisations on their own terms and enable the delivery of a personalised, integrated and consistent customer experience to ultimately improve marketing campaigns and drive sales.
Read this paper from industry thought leaders Frost and Sullivan to learn more about:
- The changing nature of the customer experience
- The need for and benefits of a multichannel contact center
- Highlight the key drivers and challenges companies must consider as they embark on this approach
- What to look for in a vendor partner
- Best practices for success
Every year, Genesys® delivers more than 70 billion remarkable customer experiences for organisations in over 100 countries. Through the power of the cloud and AI, our technology connects every customer moment across marketing, sales and service on any channel, while also improving employee experiences. Genesys pioneered Experience as a Service...
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