Harvard Business Review - Supercharge your sales force

In association with
11th Oct 2007

Is your sales force fuelling profits - or siphoning them off?

Your sales force consumes a hefty share of your company’s budget. If reps aren’t selling effectively, your firm loses profits and customers. This paper from HBR includes:
  1. How right should the customer be? by Erin Anderson and Vincent Onyemah
  2. Best face forward by Jeffrey F. Rayport and Bernard J. Jaworski
  3. Ending the war between sales and marketing by Philip Kotlet, Neil Rackham and Suj Krishnaswamy
To stay ahead of competitors, it's vital to correct such misalignments. This HBR review collection explains how. Your reward? A focused and effective sales force that leaves rivals in the dust. Download your free copy now.
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