This research from Royal Mail Data Services and DataIQ lifts the lid on the issues many marketers have maintaining data quality in their organisation.
Collating the views of over 250 senior marketers across the UK, the research discovers that brands are losing an average of 5.9% in annual revenue as a result of bad customer data.
The research also shines the spotlight on:
- What's causing poor data quality in businesses
- What marketers see as their biggest data challenges
- The growing importance of life event marketing
- How marketing's key sources of data are changing