How better customer data drives marketing performance and business growth
This research from Royal Mail Data Services and DataIQ lifts the lid on the issues many marketers have maintaining data quality in their organisation.
Collating the views of over 250 senior marketers across the UK, the research discovers that brands are losing an average of 5.9% in annual revenue as a result of bad customer data.
The research also shines the spotlight on:
- What's causing poor data quality in businesses
- What marketers see as their biggest data challenges
- The growing importance of life event marketing
- How marketing's key sources of data are changing
Royal Mail Data Services is the specialist data business of Royal Mail Group. We’re committed to helping our customers build data-driven businesses to improve business performance so we’re constantly developing new contact and address datasets as well as new ways for businesses to source, capture and use data. Every day we’re providing...
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