It’s an important question because many businesses place the customer journey, and their view of it, as the central piece of their efforts to improve customer experience.
In the age of the empowered consumer, Thunderhead believes that the answer is quite simple: you don’t manage the journey, your customers do.
Read this white paper and find out more about the customer-managed journey.
Customers don’t talk to you because they like you, they talk to you because they need something; they need it now and on the platform that suits them.
At Thunderhead we join up web, mobile, high street and contact centre customer experiences, connecting them with your existing CRM system giving you a multi-dimensional view of your...
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