The buying public wants to 'Go Green!' A study of more than 7,500 consumers in 17 countries in North America, Europe and Asia found that 64 percent of respondents said they would be willing to pay a higher price — a premium of 11 percent on average — for products and services that produce lower greenhouse gas emissions. In addition, 41 percent said they regularly buy products containing recycled material.'Going green' it seems = high profits. This document encourages you to ask yourself:
- How Green is the company right now?
- Where can we quickly make a positive environmental impact (what are employees and customers demanding)?
- Where will the company need to roll up its sleeves and make tough decisions about pollutants and greenhouse gas emissions?
- What products currently lend themselves to 'Going Green,' and what Green markets are further out on the horizon?