A content management system (CMS) is no longer just a way to manage and update website content. Today’s connected, empowered customers have higher expectations and stronger preferences about how and when they want to engage with a brand.
If you want to deliver a consistently excellent customer experience, you need the right CMS to help you create, edit, organise, and publish digital content on the web, mobile, and any new digital devices and interfaces that emerge. And that means you can’t choose your CMS in a vacuum.
Your marketing and IT/developer team must work together to choose a web CMS that operates seamlessly with the other components of your customer experience management strategy. This guide outlines the CMS basics they need to understand.