71% of marketers believe that the proliferation of customer touchpoints has led to increased customer expectations for personalised, relevant experiences across channels. But marketers admit that they are struggling to deliver against these expectations.
Read this guide to discover new strategies for creating, managing and orchestrating cross-channel campaigns, including how you can:
- Integrate processes and data for cross-channel campaign success.
- Create personalised, contextual campaigns across channels and devices.
- Leap ahead of the competition with authentic cross-channel experiences.