Linking CX initiatives to ROI is one of the top challenges of CX practitioners globally.
Plenty of organisations measure CX, but most have no idea about the actual value these initiatives bring. And it's really hard to justify a CX strategy and get buy-in from the Exec team when you can't prove the ROI.
But here's the thing: proving the value of CX is actually easier than you realise. This eBook explains how.