How to manage anonymous to authenticated experiences across the customer journey
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As the customer journey becomes more complex, it’s increasingly critical to identify consumers as individuals because identity is the only constant carried across every interaction. This paper shares expert advice on how to build lasting relationships with contacts, across channels and locations.
Read the whitepaper to learn:
- The benefits of well executed personalisation.
- How to navigate the landscape between anonymous and authenticated data.
- Safe and effective uses of consumer information.
- The technological building blocks to put these new methods to work.
Adobe is changing the world though digital experiences. We help our customers develop and deliver high-impact experiences that differentiate brands, build loyalty and drive revenue across every screen, including smartphones, computers, tablets and TVs.
Adobe content solutions are used daily by millions of companies worldwide-from...
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