How to manage anonymous to authenticated experiences across the customer journey

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As the customer journey becomes more complex, it’s increasingly critical to identify consumers as individuals because identity is the only constant carried across every interaction. This paper shares expert advice on how to build lasting relationships with contacts, across channels and locations.

Read the whitepaper to learn:

  • The benefits of well executed personalisation.
  • How to navigate the landscape between anonymous and authenticated data.
  • Safe and effective uses of consumer information.
  • The technological building blocks to put these new methods to work.

 

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