The Temkin Group determined that even a modest rise in customer satisfaction indicators can make an impact. Just a 10% increase in CX scores can lead to additional earnings of $471 million to $823 million over three years for a typical $1 billion company. Results vary by sector, with hospitality, travel, fast food, and insurance enterprises reaping some of the most dramatic rewards, growing upwards of 20%.
But the key word here is “effective.” Poorly-executed efforts will fail. Only a rigorous approach will get results.
This whitepaper by Intouch Insight will show you what it takes to be part of the 19% that succeed at CX initiatives and teach you:
- What defines a strong CX platform
- The components of a successful CX program; and
- What software features to look for to get a dynamic, customizable platform that meets your company’s unique needs.
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We've been capturing mobile data since before the first iPad was born.
Intouch was founded in 1992 and was the first market research company to develop kiosks to collect mobile electronic data in the field. Originally, a lot of people knew us as "the kiosk company."
Mobile insights are in our DNA. We draw from our more than twenty...
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