The report is based on a global survey of 2,065 digital marketers and ecommerce professionals carried out in July and August 2016, and follows up on a similar waves of research from 2015 and 2013.
The following sections are featured in the report:
- Mixed progress on the path to integration
- Solving the data challenge
- The omnichannel imperative
- Behind the mobile curve
- Operationalising the real-time experience
- Campaign management tools: the state of play
Adobe is changing the world though digital experiences. We help our customers develop and deliver high-impact experiences that differentiate brands, build loyalty and drive revenue across every screen, including smartphones, computers, tablets and TVs.
Adobe content solutions are used daily by millions of companies worldwide-from...
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