27th Sep 2016

How to succeed in the omnichannel age

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The report is based on a global survey of 2,065 digital marketers and ecommerce professionals carried out in July and August 2016, and follows up on a similar waves of research from 2015 and 2013.

The following sections are featured in the report:

  • Mixed progress on the path to integration
  • Solving the data challenge
  • The omnichannel imperative
  • Behind the mobile curve
  • Operationalising the real-time experience
  • Campaign management tools: the state of play
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