In an era which saw an explosion of digital communication channels and a revolution of communication habits, what do modern customers expect in terms of interacting with brands? Simple: they expect brands to be as reachable and responsive as their family and friends.
This whitepaper explains why it is crucial for brands to win over customers with a channel-less approach, instead of concentrating on an omnichannel experience. Creating memorable conversations will enable a brand to write a shared long-lasting story with their customers.
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