This report examines the state-of-play in the financial services sector, comparing maturity of data-driven marketing to other industries, and exploring how FS organisations are using data to drive loyalty.
The report also examines what obstacles are hindering the development of more sophisticated data-driven marketing projects, and what next steps FS companies should be taking to support their data evolution.
You will learn:
The need for smarter data collection
How data-driven marketing can boost customer engagement
The challenges financial services face
Future opportunities with data-driven marketing
Next steps to ensure development