29th Jun 2015

Insight Report: Data-driven marketing in financial services

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This report examines the state-of-play in the financial services sector, comparing maturity of data-driven marketing to other industries, and exploring how FS organisations are using data to drive loyalty.

The report also examines what obstacles are hindering the development of more sophisticated data-driven marketing projects, and what next steps FS companies should be taking to support their data evolution.

You will learn:

The need for smarter data collection

How data-driven marketing can boost customer engagement

The challenges financial services face

Future opportunities with data-driven marketing

Next steps to ensure development

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