Involving Your CIO in CRM: The CRM-Ready CIO

In association with
3rd Jul 2003

Involving the head of your Information Systems (IS) function is critical to the success of any comprehensive Customer Relationship Management (CRM) program.

This might seem like obvious advice since the Chief Information Officer (CIO) must not only manage the installation of new company-wide computer systems, but must also play a major role in ensuring that the required data is effectively assembled to create a comprehensive picture of the company’s customers.

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