26th Feb 2016

Is agile the right approach for managing digital disruption?

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To remain relevant to consumers today, retailers face a huge challenge reviewing which digital media and technology will really matter in the future.

In collaboration with Dave Chaffey, founder of Smart Insights, we surveyed senior professionals from retailers including Argos, Lidl and IKEA to assess the current industry approach to digital innovation,  as well as where retailers feel their main challenges lie and their approach to Agile management.

This report outlines the findings, incorporating recommendations for competing effectively through quality online and integrated experiences.

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