Sustainable growth and profitability are the generic goals at the heart of every commercial business. In a world of accelerating change, the capacity to achieve these goals becomes ever more challenging, while the call for leaders who have the ability to make it happen becomes ever more strident.
In this article we will explore why leadership in business remains an elusive quality; evaluate what the distinctive demands of twenty first century business leadership are; identify why a leadership focus may well shortly become compulsory for all major businesses; and, consider a technique for propagating effective leaders fit for this new era.
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