Location based marketing – theory and practice

In association with
28th May 2008

Location Based Services (LBS) are increasingly back on the mobile marketing agenda, as both operators and independent technology companies seek to promote the technology that allows us to track the whereabouts of users’ mobile phones.

For marketers, the theory goes, this potentially represents a very powerful opportunity - the means of targeting customers not only with the right message at the right time, but now, in the right place. This report explores the potential of this type of push advertising – or more accurately, promotion. Is it a technology looking for an application, or a tool of genuine use to marketers and one that will be valued and appreciated by their customers?
MyCustomer.com

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