Loyalty 360–CMO Challenge: Listening to your customers

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The concept of “Voice of the Customer” has become so pervasive that you’d be challenged to find an executive today who says their brand doesn’t have a customer data and feedback strategy. Voice of the Customer is no longer considered nice to have but a need to have, yet companies are still challenged to not only hear customers, but to listen to them.

Download the Loyalty 360 report to get best practices from CMOs and other top executives, when they answer the question, “What are the biggest benefits you receive and challenges you face when surveying and listening to your customers?”


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