Managing brands globally through operation brand management

In association with
30th Mar 2007

Successful global companies with a structured brand management strategy understand the risks of not effectively managing the brand, as well as the processes required to achieve this.

This white paper will help you to understand:
  • What "operational" brand management is
  • What the latest challenges are for the global marketer
  • How you can implement operation brand management in your organisation to improve your marketing strategy.
Click on the download now button above to access this free white paper.
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