Managing eCustomer Relationships: Extending Customer Relationship Management to the Internet

16th May 2001
While you were addressing the issues of Y2K, the next generation of enterprise computing became the standard. It is called eBusiness - and the demand for this technology is everywhere. This new paradigm operates on the Internet, leverages diverse technologies, creates new business challenges and opportunities, delivers information on a Web browser, and services a new market - the eCustomer. Your company requires integrated functionality right now. On the front-end, customer service and sales want to automate sales force, call center, and customer service operations.

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