Marketing and IT: The digital transformation dream team
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Your customers’ expectations are always evolving. Creating an exceptional CX means producing and optimising experiences that are aligned and personalised across devices, channels, and stages. Strong collaboration between IT and Marketing can help make this a reality.
This ebook explores how working closely and sharing your priorities with the IT team and your developers can improve processes, pre-emptively identify issues, and determine effective strategies. Start truly delivering digital experiences that will impress your customers and drive growth for your organisation.