As technology improves, both the marketing and sales departments have the opportunity to participate in multiple stages of the funnel.
Traditional ways of thinking and operating need to evolve, and require the concerted effort of all teams to bring about successfully. As the two evolve from their traditionally-defined roles, their new relationship can become one of union, rather than estranged.
Download this whitepaper to learn why you should make the effort to “marry” Marketing to Sales.
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