Learn why older consumers use the web in different ways from the young. Discover how your company can make its online marketing 50+ friendly.
This paper is a collection of articles, recently published by Dick Stroud, on the subject of marketing to the over 50's consumer. It covers the basic facts of 50+ marketing and focuses on the special issues when using the Web and other interactive media for this age group.
About Dick Stroud
Dick Stroud has been an active contributor to CRM-Forum and InsightExec for many years. In 2003, Dick founded 20plus30, a consultancy that advises companies how to use interactive technologies to market to the over 50's. Find out more about 20plus30 at: