Million Handshakes Solutions

28th Mar 2001
This vendor paper looks at ways of implementing CRM solutions without having to change radically a companys way of doing business. The paper makes the point that many CRM projects fail because goals are not clearly defined at the outset, strategies were wrong, or the CRM project was technology driven instead of business driven. The Million Handshakes approach aims to avoid these pitfalls using its Handshake Discovery methodology, supported by Handshake Engine technology, which is designed to optimize business and marketing processes across multiple communication and delivery channels.
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