Does your organisation really mean business when it comes to mobile commerce?
This guide, in association with IBM, provides a comprehensive study of mobile commerce and the challenges and opportunities it presents. Assess how mature your mobile marketing and commerce efforts are and pick up insight, expertise and practical advice from the leading lights of retail and technology in this comprehensive eight-chapter guide.
This guide, in association with IBM, provides a comprehensive study of mobile commerce and the challenges and opportunities it presents. Assess how mature your mobile marketing and commerce efforts are and pick up insight, expertise and practical advice from the leading lights of retail and technology in this comprehensive eight-chapter guide.
