Boosting sales, refining marketing strategies, nurturing consumers and driving customer engagement; it’s no wonder so many are putting their hands in their pockets and making huge investments.
This comprehensive guide, sponsored by Microsoft, will provide you with advice on the strategies, people, processes and technologies that will drive the maximum value from your CRM investment.
Over the course of nine chapters, MyCustomer examines every area of CRM planning, implementation and maintenance, from building a strategy, to choosing the solution, to driving adoption.
