1st Jul 2014

MyCustomer: The customer loyalty guide

In association with:
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This eBook will provide you with insights, frameworks and processes to build a powerful and successful loyalty programme.
Topics include:
  • How to design and build a customer loyalty programme strategy
  • Emotional vs transactional loyalty
  • What effect does technology have?
  • How to measure ROI?
  • What does the future hold?
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