Over the coming chapters, we will guide you through the world of omnichannel, step by step - from building a strategy to applying it effectively through designing and implementing the right business and technical architecture/model, process, technology and organisation to bring it to life.
IBM is a globally integrated enterprise operating in over 170 countries. Today IBM UK has around 20,000 employees, bringing innovative solutions to a diverse client base to help solve some of their toughest business challenges.
Watson Marketing is the only marketing platform of its kind that uses cognitive technologies to help businesses...
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