Our new economic reality is one of increased competition, informed and demanding consumers, commoditisation of products and services, and relentless pressure to cut costs. In this environment, customer service is the single biggest differentiator in the market.
In the last few years, most companies have made significant efforts to enhance the quality of their customer service. However, to build competitive advantage with customer service today, they need to do more with less.
This whitepaper outlines how companies can provide differentiated service at reduced costs, whilst implementing next-generation customer service strategies and best practices.