NordNet: Tailored customer care from Million Handshakes

28th Mar 2001
This case study looks at how NordNet, Scandinavias largest internet brokerage, teamed up with Million Handshakes to change from a product-focused company to a customer-centric organisation. NordNet, recognising that pricing and product strategies alone could not keep it ahead of its competitors, decided to implement a CRM strategy to enable the organisation to maintain its efficiency, while optimizing its relationships with new and existing customers. This paper examines the ways in which Handshake Engine enabled the company to achieve these aims, and develop a fully automated, proactive customer relationship system.

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