Numerous Forms of Myopia in CRM

In association with
13th Mar 2006

The problem of "myopia" in customer relationships has been written about for decades. Originally, Theodore Levitt coined the term "Marketing Myopia" in a 1960 article published in the Harvard Business Review.

CRM can be, and often is equally myopic, in even more ways. Too often, it is thought of, described and marketed in terms of software and systems for managing the remote interactions that take place between prospects or customers and the firm, with heavy emphasis on ways to save money thereby. By Scott MacStravic

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