Online Self-Service Business Communities: Increasing Brand Loyalty and Decreasing Costs

In association with
13th Mar 2006

Online Communities enable groups of people on the web to interact with each other in lively and feature-rich ways, creating authentic, long lasting, intensely focused social communities.

The communities become business tools used for specific business purposes, such as reducing customer support costs, increasing brand awareness, or decreasing new customer acquisition costs. In addition to providing powerful, easy-to-use interactive tools, their technologies need to have the capability to easily launch, manage, track and measure very large groups of users in a highly cost-effective manner. The specific business purposes of these communities address additional needs as well, such as an enhanced capability to virally spread the community content (“invite-a-friend”), or the capability to finely analyze and sub-segment the members of the community for marketing purposes. By Lithium Technologies Inc

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