15th May 2013
Powerful interaction points. Saying goodbye to the channel in the insurance sector
If insurers are serious about getting closer to their customers, they should forego conventional “channel” strategy development and instead focus on quality interactions. Based on input from more than 21,000 consumers in 20 countries, we believe insurers need to create an interaction mix that appeals to their particular target audiences. To find out what matters, insurers need to take a different approach to segmenting their customers – one based on psychographics not demographics.
Find out more about the best practices insurers need to employ for omni channel success in this insight paper.
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