Questionnaire for the ESOMAR Technovate Conference in February 2004 (Barcelona)

We are carrying out research for a paper for the ESOMAR Technovate Conference in February 2004 (Barcelona). We wish to explore the issues involved in IT investment and related customer insight areas of CRM and Database Marketing. The research is confidential and ESOMAR & MRS Code of Conduct rules apply. All respondents will receive a copy of the paper.

To complete the questionnaire, just type answers into the table rows – the tables will increase in size automatically if your answer is longer than one row. If you need to add rows for further detail in answers, please do so. If you have any queries, please contact Professor Clive Nancarrow, Professor of Market Research, Bristol Business School, email [email protected] or call him on 0117 344 34 35. When you have completed this questionnaire, please email it to him.

The deadline for receipt is 7th December.

If your main role is neither market research nor customer insight (on the client side) or managing market research for clients (on the agency side), please would you forward this questionnaire to your colleague(s) responsible for these areas.

Merlin Stone
IBM Professor of Relationship
Marketing, Bristol Business School
Business Research Leader, IBM UK
[email protected]