Questions to ask your commerce marketing automation vendor

Strategic marketing and IT leaders are looking for ways to streamline marketing technology solutions, but are struggling to understand technology needs beyond basic functionality. This paper outlines a framework to help you identify commerce marketing automation platforms that best meet your needs.
Five essential qualities of a marketing automation solution.

In this paper, you'll learn:

• Five essential qualities of a marketing automation solution.
• Questions to ask in order to reveal a vendor’s limitations on integration and support.
• How a marketing solution vendor’s approach to integration and scale can affect your business.