18th Apr 2017

Questions to ask your commerce marketing automation vendor

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Strategic marketing and IT leaders are looking for ways to streamline marketing technology solutions, but are struggling to understand technology needs beyond basic functionality. This paper outlines a framework to help you identify commerce marketing automation platforms that best meet your needs.
Five essential qualities of a marketing automation solution.

In this paper, you'll learn:

  • Five essential qualities of a marketing automation solution.
  • Questions to ask in order to reveal a vendor’s limitations on integration and support.
  • How a marketing solution vendor’s approach to integration and scale can affect your business.

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