Strategic marketing and IT leaders are looking for ways to streamline marketing technology solutions, but are struggling to understand technology needs beyond basic functionality. This paper outlines a framework to help you identify commerce marketing automation platforms that best meet your needs.
Five essential qualities of a marketing automation solution.
In this paper, you'll learn:
- Five essential qualities of a marketing automation solution.
- Questions to ask in order to reveal a vendor’s limitations on integration and support.
- How a marketing solution vendor’s approach to integration and scale can affect your business.