Strategic marketing and IT leaders are looking for ways to streamline marketing technology solutions, but are struggling to understand technology needs beyond basic functionality. This paper outlines a framework to help you identify commerce marketing automation platforms that best meet your needs.
Five essential qualities of a marketing automation solution.
In this paper, you'll learn:
- Five essential qualities of a marketing automation solution.
- Questions to ask in order to reveal a vendor’s limitations on integration and support.
- How a marketing solution vendor’s approach to integration and scale can affect your business.
Bronto Software, a NetSuite company (NYSE: N), provides a cloud-based commerce marketing automation platform to mid-market and enterprise organizations worldwide.
Bronto is the number one ranked email marketing provider to the Internet Retailer Top 1000, with a client roster of leading brands worldwide, including Armani Exchange, Timex,...
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