Reaching out to the customer

In association with
21st Jul 2006

Sophisticated data collection and analysis techniques are not enough. Businesses must ensure that this sophistication translates to customerfacing documents if the full value of the mail channel is to be realised. David Jefferies, Head of Marketing, Pitney Bowes, comments on the power of Customer Communication Management.

By David Jefferies, Head of Marketing, Pitney Bowes
MyCustomer.com

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