Refocus your investment - less is more

In association with
22nd Apr 2004

Are you being asked to reduce your budgeted spend or dramatically improve the return on communications investment? Before downscaling activity, think first about how you can refocus your investment on those customers that really count and can maintain brand health even in the toughest of economic downturns.

Find out more in this paper by Jane Hodson, originally published in Ogilvy One's Viewpoint no 7 August 2003. By Jane Hodson, Ogilvy One

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