Customer service has become the most important factor for European retail banks. Across Europe, customers now expect their financial institutions to offer a personalised service, meet their evolving needs quickly and efficiently, and deliver outstanding customer service.
With new players such as fintech companies entering the banking scene, the European financial industry has awoken to the importance of customer service as the key competitive differentiator.
This report, in association with SugarCRM, examines research and findings from the retail banking sector, and sheds light on emerging service practices.
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