7th Dec 2021

Reputation management for mobile apps - Ratings and reviews in 2021

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With the digital boom causing app downloads to accelerate at an extraordinary rate, app reputation on the app stores has never been more important to manage.

This report gathers rating and review data from across the mobile industry to identify:

  • Consumer behaviour across app stores.
  • Which industry categories are leading the pack.
  • Where are the greatest opportunities for growth.

Key findings: 

  1. App Store users are more critical than those on the Play Store... but by how much, and how does this impact apps?
  2. Response rates are low in both stores - how can app providers increase customer engagement?
  3. Some categories are impacted by events out of their control. How can they manage the impact of these incidents?

Download now to dive deeper into this research.

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