Customer data can provide significant insights into purchasing triggers and understanding what is driving consumer behaviour – from moving house to switching utility supplier.
In an increasingly fickle, mobile world, organisations often only get one chance with customers. Getting customer data right is more important than ever.
Leaning on a study of marketing, data and analytics practitioners, this research report looks at the challenges and issues businesses face when capturing, using and managing customer data. This includes:
- The biggest challenges in marketing
- Why customer data is pivotal to these challenges
- How organisations are attempting to resolve these issues
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