How can sales people, sales managers, marketing managers and executives use Sales Force improvement techniques to generate significant improvements in results based on a clear understanding of the sales operation?
Initiatives such as Customer Relationship Management (CRM) and Sales Force Automation (SFA) cause huge distraction in the name of selling more but, more often than not, do not help the sales person to become better at what they do.
Read more in this White Paper from Real World Software
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