Some Quick Wins on the Way to Implementation of a CRM Strategy

11th Dec 2000
This presentation begins by providing an implementation philosophy and some steps required for successful CRM. The notion of the Quick Win i.e. a simple CRM application is defined, and methods of deriving them are given. This is done with the potential for implementation via a phased process and holistic CRM strategy. Thought Provokers consisting of simple activities, and possible actions are used to generate new ideas and consolidate the notion of CRM.
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