Success or failure: The factors influencing Voice of the Customer programmes
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Voice of the Customer (VoC) programmes have become a huge growth area in recent years.
In association with Qualtrics, we interviewed 100 managers responsible for VOC programmes across industries to gain valuable insights that can be capitalised on to drive improvement.
This research paper is designed to:
- Explore the strategies and outcomes of today’s VoC programmes
- Understand how successful these initiatives are
- Identify what factors influence the success and failure of programmes.
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