TFM Podcast – Jennifer Kirkby Keynote on Designing the Customer Experience

In association with
26th Feb 2007

In this exclusive podcast Jennifer Kirkby dicusses what is Customer experience management and what impact will it have on your company? Download this podcast now!

Jennifer Kirkby is a guest editor for as well as an independent analyst and practitioner in 'state of the art' marketing and customer management practices. She is a professional presenter, post graduate lecturer and author and described by peers as one of the leading independent CRM consultants and writers in EMEA. Jennifer was formerly CRM Research Director for Gartner where she was a primary architect of the Classic Gartner Model - The Eight Building Blocks of CRM.

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