In this exclusive MyCustomer.com podcast Jennifer Kirkby dicusses what is Customer experience management and what impact will it have on your company? Download this podcast now!
Jennifer Kirkby is a guest editor for MyCustomer.com as well as an independent analyst and practitioner in 'state of the art' marketing and customer management practices. She is a professional presenter, post graduate lecturer and author and described by peers as one of the leading independent CRM consultants and writers in EMEA. Jennifer was formerly CRM Research Director for Gartner where she was a primary architect of the Classic Gartner Model - The Eight Building Blocks of CRM.