31st Jan 2017

The art of integration: How to obtain a single customer view - and use it

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Research indicates that marketers are still lacking a whole customer view, yet without one they are unable to take customer interactions to greater depths - turning real-time moments during the customer's journey into genuine, meaningful experiences and conversations. And even once you achieve a single customer view, you then need to know how to get the most value from it. 

This white paper provides a checklist of the fundamentals to achieve a single customer view, and how to use it to drive marketing engagement, including:

  • Blending online and offline data. 
  • Connecting with customers across every device.
  • Creating whole customer profiles.
  • Finding more customers with lookalike modelling.



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