Research indicates that marketers are still lacking a whole customer view, yet without one they are unable to take customer interactions to greater depths - turning real-time moments during the customer's journey into genuine, meaningful experiences and conversations. And even once you achieve a single customer view, you then need to know how to get the most value from it.
This white paper provides a checklist of the fundamentals to achieve a single customer view, and how to use it to drive marketing engagement, including:
- Blending online and offline data.
- Connecting with customers across every device.
- Creating whole customer profiles.
- Finding more customers with lookalike modelling.